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Politics? Not really.

July 28, 2014

So I see that Sarah Palin is launching her own TV channel.

Controversial conservative Sarah Palin has launched her own subscription-based online network in order to ‘stay in contact’ with her supporters.

And it only costs them $99.95 a year.

The Sarah Palin Channel, which went live on Sunday, bills itself as a ‘direct connection’ for the former Alaska governor and GOP vice presidential candidate with her supporters, bypassing ‘media filters’.

Color me not shocked.  Ms. Palin has proved to be very savvy about her prospects in media since her initial rise to fame, and this is probably a near-term winner.  Even for a hundred bucks, there will be plenty of people on both sides of the spectrum who will log on to either try to trap her or to enthusiastically nod with her.  What’s going to be really funny is watching the left rail all about what she said on the channel, meaning someone is funding her ability to produce the content that they hate.

Allahpundit at Hot Air comments:

…Palin’s channel and TheBlaze are high-motivation purchases: They’re pitched not at the general public but at core fans of two political personalities with “an intense following.” Why wouldn’t people like that pay more than the average Joe pays for Netflix? Some Palin and Beck fans would hand over quite a bit more than 10 bucks a month, I’m sure.

For plenty of people, this is entertainment that sticks.  They get to hear something that either enthuses or infuriates them, and it’s all the price of a couple of lattes a month.  Me?  I have no interest, but then again I’m cheap.  And I can get rhetoric from either side for free.  But I’m not the target, obviously.

There are plenty of people who have looked at the Rush Limbaugh media enterprise and tried to find ways to update that and monetize the result.  I would expect that you’ll see more of this over time, mostly because people value themselves pretty highly once they realize how much disposable income is really out there in the world.  This is a reflection of the Internet boom from the turn of the century where everyone was trying to monetize the weirdest stuff… this one just has better target demographics.

And I’m all for it.  Anyone who hangs here enough knows that I’m an unabashed capitalist.  As much as people sneer at this type of thing, it’s getting a ton of press, and there will be people who will join just to see.  It’s up to Ms. Palin and team to have the creativity to keep them interested, and that’s business.  Go for it, ma’am.  I wish you luck.

What would be more interesting is to see what happens when the Left side of the world tries to do this.  Liberal talk radio has not had the momentum that the Right side does, and I’ll be interested to see if they can generate new media for profit, or if it has to be given away via things like Vox.  Stay tuned, it’s a brave new world.

4 Comments leave one →
  1. July 29, 2014 7:24 am

    “Liberal talk radio has not had the momentum that the Right side does . . . .”

    Humorous understatement.

    • July 29, 2014 7:37 am

      To paraphrase Ann Coulter, conservative radio has a built-in audience: people in cars, driving to some sort of job.

  2. July 28, 2014 9:08 am

    Mark Levin has long taken a different approach. His radio show podcasts are free, and even free of commercials except for the ones he does live. But he writes excellent books, and each is a NYT bestseller. Overall, he’s very successful. #3 show in the country, and fastest growing.

    ===|==============/ Keith DeHavelle

    • July 28, 2014 9:40 am

      That’s more of an “old-school” approach, and he’s also a good writer. I’m pretty sure that Sarah Palin would not write as well as he does… not a slam on her, more an endorsement of him.

      I think the “new-media mogul” that has really made the transition would be Michelle Malkin. She’s started two very successful ventures and sold them for profit, and continues to have a successful book and TV career.

      In the end, it’s all about how you can monetize your particular skills.

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