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April 21, 2014

Did you ever go to take a test at school, and have a TV commercial break out?

Nike, Barbie and iPod were among the more famous brands to have appeared in a recent New York Common Core standardized English test taken by more than a million students in grades three to eight. Other brands included Life Savers and Mug Root Beer.
Outraged parents have demanded an explanation for why specific brand names were used in the tests – with some suggesting they’ve become little more than just another way of advertising to young children.
But New York state education officials and the test publisher insist the brand references were not paid product placement and just happened to be contained in previously published passages selected for the tests.

Um, okay, so you’re saying the LAST tests were sponsored, but these weren’t?

There are reports of kids wondering whether they were being marketed to… which is great when you’re supposed to be taking a test.  It’s always good to be distracted by stray stuff during an important test.

Even if this is just stupidity… well, it’s stupid.  Who writes questions with specifics rather than generics?  Is there some dumb education report that kids respond better to stuff when they think they’re the target of direct marketing?  I wouldn’t put it past the education system to just think that, even if they have no evidence.

As a note, this blog does not advertise unless WordPress makes it, mostly because Smith and Wesson isn’t interested.

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