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Drink Up!

September 13, 2013

The First Lady fell-good campaigns are usually just annoying.  I remember the whole, “Just Say No,” campaign that Nancy Reagan did while I was younger.  My favorite comment about it was from Timothy Leary, who noted, “At least tell them to just say no thank you.”  Most of these campaigns fall to the dust-bin of history as a feel-good marketing campaign that is mostly done to boost the self-esteem of a person who doesn’t have much else to do.

So, the whole exercise and eat right thing from Michelle Obama fell into that category for me.  It was mostly harmless propaganda that likely only served to alienate kids who really didn’t want to jog over to their lousy government lunch at school.  Sure, there was taxpayer money being wasted on this one, but at least it didn’t involve free needles or suppressing any freedom of religion.

Of course, if it’s not annoying enough, we should now aim for making it more so.  From NRO:

Michelle Obama has a new public-health campaign: “Drink Up,” a movement devoted to getting Americans to drink more water. “I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water,” the first lady explained. “It’s really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel.” She appeared at an event in Watertown, Wis. (. . .), today to help launch the initiative with the Partnership for a Healthier America, a nonprofit founded in conjunction with her “Let’s Move” campaign.

This, as Patrick Brennan notes in the post, is homeopathy.  I guess next will be:

  • Let’s Adjust!  Designed to bring chiropractic assistance to kindergarten.
  • Vite-It! Take your C and D, kids, especially since your schools are windowless jails, so you can’t see the sun.
  • Meditate!  With free O-circle yantra.

I still think this is mostly my taxpayer-dollars-at-work pablum that will go away when the next first-whatever tries to look busy in designer clothes.  And I’m not even going to suggest anything that might be better (though I did think that the landmine-clearing awareness done by Diana was at least done to fix a real problem).  Whatever.

Hey, is anyone else thirsty?

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